Old Spice
- Purpose: Through a crazy scene full of bright colors and randomness on the man's body, old spice is able to show that their deodorant is just as awesome as everything else that is in the picture.
- Audience: The audience for this advertisement is definitely geared towards men. This ad appeals to men because of its contents. The only line, " Become one of the freshest smelling places on earth", helps the advertisement appeal to men. Also this man looks very "manly" which would also appeal to other men trying to become more "manly".
- Genre: This ad is a lot like the other advertisements by old spice. They are very outgoing and very unique. Each ad has this man in it along with some ridiculous thing that is happening. This ad along with the other Old Spice ads get the point across about this deodorant being for only "manly" men.
- Tone: The tone of this advertisement is very vibrant colors.It is also full of random objects on the mans shoulders and upper body. There is only one line of text as well.
Why do you think the advertisers selected those particular signifiers of awesome? What kind of reaction do you think this ad produces in the viewer? I personally find a man with moss growing on him to be a little disturbing. Think of how that compares to the "I'm on a Horse" commercials. Who were those trying to appeal to and how? How is this add similar or different?
ReplyDeletei like the whole "this man looks very "manly" which would also appeal to other men trying to become more "manly"" part. it sums up clearly the whole point of the ad.
ReplyDeletebut i think you could include the fact that the only line of text is ridiculously small, and the super cool dude in the ad is unnaturally humongous, with the whole river and the fiesta and whatnot that's growing on him.
^that's pretty much what i would've said if i did this assignment two weeks ago when it was due. woops.